With the current day and age, the Food and Beverage Industry is slowly but steadily becoming a crowded place. Some are successful and some are not. But it’s not just about the food. It’s about spreading awareness and using the digital platform effectively that dictates the launch of an outlet. If the launch is successful it has got the required push to at least to start off. After that other factors like quality of offering, pricing and other angles set the tone for the future. With the rampant use of social media in the Middle East across platforms like Snapchat, Instagram and Facebook, propagating your offerings. Here is where the need to think out of the box comes in.
"THE YOUTH OF THE MIDDLE EAST HAS DELVED AND LEANT ON EVERYDAY SOCIAL MEDIA TREMENDOUSLY."
With that has come the era of Social Influencers or bloggers. What’s more, there are segregations within too… influencers on every topic or subject. Imagine gamers too have there own influencers. There is one for every industry be it F&B, Travel, Fashion or Lifestyle. Raking up huge followers through their favored app and pages, they now command sufficient strength as a medium. This ever-developing community has tremendous potential. Well integrated with a well-conceived and designed social media campaign, this strategy can create a huge impact when formulating a launch in the F&B category. However the product offering should also have merit to take it to the desired level of success. Other mediums that can also be woven in effectively are regular Public Relations
BUT HOW DO WE USE INFLUENCERS EFFECTIVELY?
That’s where creative thinking and well thought out launch strategy if executed well can tumult any brand to a new level. It is then when you need to work with seasoned professionals who understand how this all works to deliver results. But most brands are not aware of the workings and therefore are unable to tap into the potential of this power bank. Curated creatives and exciting content too have a huge part to play. All in all there are ways of taking any F&B outlet to a whole new horizon if all the cards are played well in the digital arena.